Brand Marketing Manager – GO-JEK – Jakarta

Brand Marketing Manager - GO-JEK - Jakarta

Brand Marketing Manager – Jakarta – Indeed.com


















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About the Role

In Gojek, we want to build a brand that is loved through purposeful and meaningful products and communications. As Gojek Brand Manager, you have a major responsibility in driving the objective above. Strategizing, planning and implementing brand campaigns will be your daily tasks, which includes developing objective-driven communications and integrated campaign activation ideas across all marketing channels. You need to be able to see from helicopter perspectives yet grounded as you will be the center of campaign orchestration that will involve other business units, data teams, media teams, creative teams and corporate affair teams.

    • Responsible to build Gojek’s brand equity to be the Top of Mind Brand in the category
    • Effectively strategize and execute long-term marketing plans and short-term tactical activities to support business outcomes in customer acquisition and retention/engagement
    • Support the product team in communicating the value propositions to customers, including content ideation, marketing collaterals, and toolkits
    • Lead brand campaigns by orchestrating by becoming the central hub – (Products, Creative, Media, CA etc)
    • Act as the voice of the customer and guide the company in organizing around the customer’s needs. This includes conducting customer research and applying insights to other initiatives
    • Develop the company’s brand as purpose-driven and clear positioning against competitors working closely with the product team
    • Attract and manage effective marketing assets and contents across Paid, Organic, Brand, Content and Creative
    • Ensure smooth effective collaboration across cross-functional teams such as the Product, Growth & Data team
    • Strong experience and proven track record of brand building, growing and shaping marketing strategy
    • Proven record of working with complex organization and intense cross collaborations (interpersonal skill is required)
    • At least 5+ years of experience marketing with a focus on Brand management and end-to-end marketing
    • Having data analytic skills and vast understanding in digital marketing is preferable
    • Entrepreneurial and strategic thinker able to successfully partner with various company functions to achieve company goals and align with customer needs
    • Proficient and experienced in dealing with Media partners, Creative agencies, Social Listening, and partnerships
    • Outstanding oral and written communications and presentation skills in English and Bahasa

About the Team

Brand Marketing is the central team to ensure integrated brand-building activities to create multiple impacts in the market. We develop campaigns to gain the love of people through educational campaigns, engagement, and celebrate #PastiAdaJalan spirit.

The Brand Marketing family consists of 20+ people based in Jakarta Indonesia. We celebrate friendship and teamwork. On a daily basis, we work hand in hand regardless of the hierarchy, where anyone can throw ideas and contribute to each other’s projects. We appreciate openness and we also ensure that we have a balanced level of work and joy, in and out of office.

We are embarking on a new phase for the brand to be a strong part of the culture in Asia, and creating more impact with the joint Gojek & Tokopedia. These are the focus moving forward, we need a strong leader to build the winning culture in the team to be ready for the new era. If you are looking to build a strong world-class people brand, or you like to work with a diverse group of people and expertise, would like to have the opportunities to create tangible contributions to society, this role is perfect for you.


About Us

Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It’s also the only Southeast Asian startup to be part of Fortune’s list of ‘Companies That Changed The World.’


Our Mission:
To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.

As of 2021, Gojek processed more than $9 billion annualised gross transaction value across all markets where it operates – in Singapore, Thailand, Vietnam and Indonesia. We have the largest food delivery product in Asia, (outside of China), and the largest payments wallet in Southeast Asia.

Our investors include Google, Facebook, PayPal, Sequoia Capital, Tencent Holdings among others.


Gojek is committed to building a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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